“Feminist” underwear

So Bad Ass

I saw this post last week about ‘feminist underwear’ and was immediately intrigued.  “Feminist lingerie is the body positive underwear we’ve been waiting for” screamed the headline, now as you know I am both a proud feminist and also a big champion of women being body positive and so I clicked on the link, unsure as to what I was about to see.  Neon Moon is a kickstarter fund to create a feminist lingerie brand that does not sexualise or objectify girls.  All good so far, right?

“By taking the time to support Neon Moon’s campaign you are making a statement to the world that you want change, and your voice will be heard!” – Hayat Rachi, CEO and Founder of Neon Moon… Ok, fab, tell me more!

Using ‘real’ models these bra and knickers are supposedly promoted with an ethos of empowerment, body confidence and the non-objectification of women.  Models were asked…

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